- If your business is interested in generating leads or selling directly online, a PPC campaign would be the best way to create a presence online within a relatively short space of time. A PPC campaign would let you work out an exact return on investment with is much harder to prove with organic search.
- You can target your customers with very high precision. PPC allows you to make sure your adverts are targeting customers who are relevant to your business. If your customer base mainly comes from a small city or town, you can make sure that your adverts primarily focus on them.
- The online market is saturated with competitors and a new business or brand will find it hard to make an impact immediately on the natural search rankings. The ads in the PPC campaign will not only sell your product or service but also get your brand name noticed therefore increasing brand awareness.
- Driving traffic to your website via PPC is not a hard task. In fact, it can be seen as a guaranteed way to get traffic to your site. This presents an ideal opportunity for business owners optimise their websites. Waiting for your website to rank naturally can take months, time that business owners do not have. The PPC traffic will help you understand what pages are working for your website and also areas for ongoing improvement.
- Â When it comes to SEO, you do not feel in control of your results online. On the other hand, PPC offers you full control. You can decide how many people you want to visit your website. The larger your budget, the more traffic you will be able to drive to your website. And if your website has your customerâ€™s needs and behaviours taken to consideration, the return on investment will be reflected immediately.
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