- Too complicated. Keep it simple.Â Your website should convey who you are to potential customers while giving your existing clients the comfort that you are who they think you are. Nothing too fancy. Studies have shown that a webpage has three seconds to make an impression that will hold the viewerâ€™s attention. If thatâ€™s not accomplished, that person clicks away and may never return.
- A giant wall of text. Size Matters (among other things). Font size.Â The size of the userâ€™s browser window and how much text you put on each page. Each of these factors impact the experience of visitors to your page. If your site is hard to use, hard to read or just has too much to look at, the experience will not be pleasant.
- â€œIâ€™m not lost, but I donâ€™t know where I amâ€.Â Too often, websites are difficult to navigate. Donâ€™t have too many separate pages and be sure that your contact information is easy to find!
- Spelling counts.Â Proofread for errors in spelling and grammar. If you spell the wrong word the right way spell check thinks itâ€™s fine. Put fresh eyes on it â€“ get someone other than you to look at your words too. Your business may be small, but youâ€™re no amateur, remember?
- â€œIf you build it, they will comeâ€¦ maybeâ€.Â Remember that we started this exercise by asking â€œhow do I grow my website?â€Â with grow being the operative word. Once your site is built, it doesnâ€™t mean youâ€™re done. Your site will be of no use if no one visits it. Embrace thoseÂ inbound marketing techniquesÂ that will help you â€œget foundâ€. Get the word out. Publish it on Google, Facebook, your local paper, Twitter or any other method of communication you use.
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